No7 describe it as "Light in texture and glossy in finish, this lipstick delivers long lasting colour to give a sheer-shine but ultra smooth result".
I definitely agree. As you can see, its really glossy with a lovely shine, and it tastes yummy! It's definitely long lasting, but I can't say that it lasts as long as their Stay Perfect lipstick range. It retails at £10.00, however Boots are offering their £5 No7 vouchers, so get in there quick!
Are you one for bright lipsticks?